Sandra Cami is a first-generation Vietnamese American designer. She is currently a principal designer at SQSP Studio in Montréal. A selection of work done between 2016-2019
Mosaic. National leader in build-to-rent construction.
A true hybrid, Mosaic operates at the intersection of homebuilding and advanced technology, enabling faster delivery, greater certainty, and repeatable performance at scale.
We partnered with Mosaic to design and lead the development of several strategic iterations of their website as the company grew. What began as a tech-forward presence to support fundraising evolved into a trade and developer-focused platform, built to convert interest into live projects. In its final iteration, we helped articulate Mosaic’s dual identity with clarity: credible to traditional construction partners, while still distinct and legible as a technology-led business.
Solutions. Strategy, Identity Updates, Art Direction, Website, Digital Assets, Print Assets
Avenues An independent, creative-led edit house.
Avenues produces award-winning, premium work with a dynamic, experimental energy at the core of its identity.
We revisited and refreshed an identity we originally built for Avenues several years earlier, evolving it for the next phase of the business. We developed a visual identity and digital experience designed to balance function and storytelling, grounded in the craft of editing itself. The website works two ways: a public-facing portfolio, and an internal tool for collating and sharing work. The identity stays simple at its core so the work takes centre stage, while the digital experience adds considered moments of rhythm and movement, echoing the editorial process.
Solutions. Strategy, Brand Identity, Website, Digital Assets, Print Assets
Florentine Makers of high-end, impeccably crafted kitchen knives.
Driven by a deep love of food and hospitality, and an equal focus on design and performance, Florentine’s knives are sought after by home cooks and trusted by some of the world’s best chefs.
As part of an ongoing partnership, we’ve worked as a strategic and creative partner from day one, helping position the brand and shape its narrative as it grows. We built a flexible brand system that balances expression and precision across craft and culture.
Solutions. Strategy, Brand Identity, Website, Digital Assets, Print Assets
Payz One wallet, no borders.
Payz supports individuals and businesses with fast, reliable ways to move money, bringing product thinking, security, and operational clarity to a space that demands trust.
We inherited an identity that had strong intent but lacked consistency in execution. Partnering with Payz, we evolved the system and led its rollout across all touchpoints - website, app, and a wide set of digital assets, so the brand communicates with confidence wherever it shows up. The work focused on sharpening hierarchy and defining interactions so the brand is recognisable, scalable, and built to support product growth.
Zero 7 Electronic music duo with an era-defining catalogue.
With a sound built on warmth and collaboration, Zero 7’s work spans albums, singles, remixes, visuals, and live moments, an expansive archive with a dedicated global audience.
We designed and built a new digital home that prioritises access over promotion, making their body of work easy to explore, enjoyable to browse, and coherent as a whole. Working closely with the duo, we structured the site with simplicity in mind; clear pathways into releases, collaborations, and ephemera, supported by an editorial rhythm that encourages discovery.
Doshi Levien Designers of furniture, lighting, and objects for global brands.
Blending cultural narrative with refined craft, Doshi Levien’s work is defined by material intelligence, colour, and a quietly playful sensibility, shaped through collaborations with leading brands and institutions.
We designed a new website experience that foregrounds storytelling over catalogue. Working in close dialogue with the studio, we developed an editorial-led structure that makes space for process, context, and point of view, bringing projects to life through essays, conversastions and considered pacing. The result is a digital home that feels like an archive, a journal, and a portfolio at once, built to invite engagement and return visits.
Solutions. Strategy, Identity Updates, Art Direction, Website, Digital Assets, Print Assets
CEEN Delivering exceptional spaces and design.
Balancing architectural clarity and functionality with material craft and creative expression, CEEN works across interiors and custom fabrication, bringing design, detailing, and making into one continuous process.
We shaped a website that clarifies CEEN’s offering and makes their approach legible: a practice that designs, fabricates, and delivers. Working closely with CEEN's founder, we developed a structure framing services and capabilities alongside a calm, image-led project archive. The result is a digital presence that communicates confidence and depth, helping clients quickly understand scope and the approach of the studio.
Jewish Music Institute Home of Jewish music in the UK.
With a new and ambitious CEO, the Jewish Music Institute approached us to reshape their identity in step with a wider shift: how to honour a legacy without being defined by it, and how to carry heritage forward as a platform for what comes next. We developed a modern identity system that translates archival cues, including typography and image treatment, into a flexible framework for contemporary programming, new audiences, and a clearer public presence.
Solutions. Strategy, Brand Identity, Website, Digital Assets, Print Assets
Sandra Cami is a first-generation Vietnamese American designer. She is currently a principal designer at SQSP Studio in Montréal. A selection of work done between 2016-2019
